Understanding trackbacks and pingbacks
One of the most complicated concepts for beginner bloggers is trackback. It's actually very simple to understand, and after this very brief explanation, you'll complain a lot if your platform doesn't support it.
Trackback Social Function
It's a tool that creates automatic notification links. By entering a trackback URL in a post of yours, you are generating a notification to the original article of the URL.
Let's say I read an article that I liked, in De Gustibus. I write a post praising, adding more information or going on with the theme. In the trackbacks field of my manager, I put the trackback URL, indicated in the original article.
With this, when publishing my post, a data package will be sent to the other blog, saying basically:
Jennifer, from the blog, address, wrote about the post, and said...
With this the cited blog gets to know about my existence, I'll be in the comments list of the post, and I don't need to visit the blog to include a reference manually.
The good tools allow trackbacks for several sites simultaneously.
The pingback does exactly the same thing, but it can be considered an evolution. Unlike trackbacks, which need to be manually displayed, in pingback all links of a post are tested as trackbacks. It's great when you want to quote a lot of people.
See the comments of this post, the first is a trackback of my other site.
Setting up Trackbacks
There are two main platforms for blogs today, Movable Type and WordPress. In Movable Type the option for trackbacks (assuming they are enabled in the general settings) is at the bottom of the post creation page.
The option "Accept trackBacks" is valid, after all you are not obliged to accept a trackback, you can very well leave a clean post, with comments only. The Outbound TrackBack URLs field is where you put the URLs you want to reference. Once you have posted the article, the communication is instantaneous.
In wordpress we have the TrackBacks field (separated by spaces) just below the summary field, or excerpt. We also have, this time at the top, the field that allows you to enable PingBacks.
By default "Allow Pings" is active. All you need to do is put a link normally in your text, and if that link shows up a blog post that supports the trackback/pingback protocol, it will automatically be included, increasing your presence on Google and indicating to the original link owner that you are interested in his text.
Tell us what you think of the article, and don't forget to use grat.in for your pingbacks
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